If you were to track the rise of ecommerce in today’s business landscape, you’d have to go back to the dot com crash of 2000. Despite a tanking economy, the businesses that survived the crash quickly started adapting their selling methods, because, even with an economy going down the drain, it was clear that the […]
To many people, SEO is a minefield of misinformation and conflicting advice.
Trust me, I’ve been there. When I Googled “SEO” for the first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “best practices”. I picked up a few tips, but for the most part, I couldn’t make heads or tails […]
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain the difference between SEO and PPC and why one is head’s above the other when it comes to […]
Poor PageRank. We knew it. We used it. We sang its praises.
But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization.
As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar […]
Keyword research and strategies have always been an integral part of SEO. This is how search engines determine relevance, content schemes are driven, and how individuals will ultimately find your site.
Much in the way that search engines (and the Internet overall) are highly dynamic and always in flux, your keyword strategy should be the same. […]
Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines.
This comes from our latest Search Engine Optimisation Best Practice Guide, an in-depth report that’s invaluable for anybody working in digital marketing, looking to appoint an SEO agency, or simply trying to secure better search […]
As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge.
Like many young […]
SEO is often viewed as behind-the-scenes algorithm manipulations and trickery, when in reality it’s just a series of core steps and actions you need to take, to make your website rank better. An efficient SEO strategy can be broken down to the following three components, which make the whole thing look less intimidating after all.